Website design cost NZ (quick answer)

For Auckland small businesses in 2025, a professionally designed brochure website typically lands between $1,500 and $6,000 before GST. Streamlined one-page builds sit closer to $1,000, while more content-rich 7-8 page sites hover around the $4,000 mid-point.

As functionality increases, so does the budget. Adding eCommerce, bookings, membership areas, or integrations with Xero and other business tools shifts estimates into the $5,000-$15,000+ range. Bespoke apps and portals with complex user journeys usually require $10,000-$50,000+.

Remember that GST, hosting, content production, and ongoing optimisation are additional to the build cost. Most providers invoice GST separately, so toggling it on helps you land on the real cash-out number.

NZ price ranges by site type

Starter packages deliver essentials—home, services, about, and contact pages. These are ideal for tradies, consultants, and new operators validating their offering. Expect add-ons like copywriting or photography to nudge the total toward the top of the range.

Standard service websites expand into service detail pages, blog/news, downloadable resources, and on-page SEO foundations. For eCommerce, price shifts reflect product setup, payment gateways, and shipping rules. Custom builds enter the picture when you need multi-step quoting tools or integrations across CRMs and inventory.

Kiwi Web Design uses discovery sessions to refine scope and avoid surprise costs, so the table above becomes a tailored proposal that suits your goals and content realities.

What affects cost?

Page count determines how much design and content work is required. Galleries, service sub-pages, and location pages each add layout and copywriting time. Fresh photography or video can improve conversions but demands a separate production budget.

Functionality has a big impact: online bookings, eCommerce, gated resources, multilingual content, and custom calculators all add configuration hours. Integrations with Xero, HubSpot, or inventory tools often require technical discovery and testing.

Performance optimisation and SEO readiness also influence price. Clean code, Core Web Vitals tuning, schema markup, and copy structured for NZ search intent take expertise—but pay off in organic visibility and user experience.

Ongoing costs in NZ

Most NZ businesses budget $25-$120+ per month for reliable hosting and care. Entry-level plans cover secure hosting and essential updates; mid-tier plans add uptime monitoring, backups, and support; managed plans bundle in proactive optimisation and priority help.

Domains average $25 annually, with .co.nz and .nz both popular with local customers. Consider setting aside funds for fresh content, SEO, and security audits. These investments keep the site current and prevent expensive rebuilds every few years.

Shopify vs WordPress: cost comparison in NZ

Shopify speeds up eCommerce launches with hosted infrastructure, built-in payments, and point-of-sale tie-ins. Upfront build costs often start around $6,000-$12,000, with ongoing platform fees (USD $39-$399/mo) plus paid apps for subscriptions, bundles, or loyalty.

WordPress with WooCommerce suits businesses wanting flexible content, local payment gateways, and ownership of hosting. Builds range from $5,000-$15,000+ depending on product complexity and integration needs. Ongoing costs revolve around hosting, premium plugins, and maintenance.

Choose Shopify if speed-to-market and managed infrastructure win. Choose WordPress when you need granular control, deep content marketing, or bespoke checkout experiences crafted for NZ audiences.

Real NZ examples

Below are anonymised Auckland projects that show how scope influences investment while staying firmly within NZ expectations.