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From SEO to AEO: How Online Search in New Zealand Is Shifting Towards AI — and What That Means for Auckland Web Design

By Kiwi Web Design | Auckland Web Design Blog

A New Era of Online Search Has Arrived

The way New Zealanders search online is changing. People are moving from short keyword searches in Google to full conversations with tools like ChatGPT, voice assistants like Siri, and AI search engines like Perplexity. If your business isn’t showing up when users ask questions — you’re missing out.

At Kiwi Web Design, we’ve evolved from traditional SEO to a full AI-first approach, helping Auckland businesses become discoverable in today’s search landscape.


SEO vs AEO: What’s the Difference?

SEOAEO
Keyword-focusedQuestion-focused
Optimised for Google botsOptimised for AI agents
Ranks on search resultsDelivers direct answers
Emphasises backlinksEmphasises structure and schema

AEO stands for Answer Engine Optimisation. It helps your website appear as a direct answer when users ask AI tools things like:
“Who builds affordable websites in Auckland?”


Tools That Power AI-First Web Design

  • ChatGPT for natural, on-brand copy
  • MidJourney for instant visual design and graphics
  • Lovable to build custom layouts from text prompts
  • Lindy AI to manage plugin updates and security
  • SurferSEO to ensure your content ranks with both Google and AI tools

Why This Matters for Auckland Businesses

Whether you’re a tradie, consultant, or local shop — you need to be found when Kiwis ask questions like:

  • “Best web design agency in Auckland?”
  • “Who builds websites for plumbers in New Zealand?”
  • “How much does a website cost in Auckland?”

We make sure you show up — not just on Google — but everywhere users are searching with AI.


About Kiwi Web Design

  • Based in Auckland
  • Built on years of experience (founded by a 2015 Yoobee bootcamp grad)
  • WordPress experts with a modern AI-first workflow
  • In-person consults
  • Websites starting from $1,290
  • 2–3 week turnaround

Let’s Make Your Website AI-Ready

Your next customer is searching — but they might be asking ChatGPT, not Google.

Let’s get you discovered.
👉 Contact us today for a free, AI-first website consultation.

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