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How a Custom Website Helped BloomFields Floral Co. Grow Online Sales
Smart Website Customisation That Blossomed Into Business Growth
When BloomFields Floral Co. came to Kiwi Web Design, they were struggling with a problem many fresh-produce businesses face — unpredictable weather and perishable stock.
As one of Auckland’s leading flower wholesalers, they needed a website that could handle real-time stock control, delivery scheduling, and high-volume orders from florists, hotels, and event planners. Their old site simply couldn’t keep up.
That’s when we stepped in to design a custom WooCommerce website that automated their operations and made it easy for customers to order anytime, rain or shine.
The Challenge: When Nature Controls the Schedule
BloomFields depends on sunshine — not servers. Heavy rain and storms can delay harvests for days, meaning fresh blooms can’t always be picked or delivered on time.
The old website had only one option: mark products as sold out. Customers would leave, and BloomFields would lose valuable orders.
They needed a smarter system — one that worked with the weather instead of against it.
The Kiwi Web Design Solution: Custom Features Built for Real-World Operations
1. Smart Delivery Date Selector
We developed a custom delivery-date module so BloomFields can open or close delivery slots depending on growing and picking conditions.
If weather delays harvesting, the site automatically hides unavailable dates and allows customers to choose the next available one — keeping orders coming in and cash flow steady.
The team can also cut-off same-day delivery orders by a set time (for example, 3 pm), ensuring logistics run smoothly.
2. Minimum & Maximum Order Controls
We added flexible order quantity rules to balance profitability and capacity.
For instance, BloomFields can set:
Minimum order of $100 for trade customers
Maximum daily limit during Valentine’s week
This ensures operations stay profitable while creating a sense of urgency for limited-season flowers.
3. Mobile App-Like Ordering for Trade Clients
Many of BloomFields’ customers are busy florists. So, we built a progressive web app (PWA) that allows them to add the BloomFields icon to their phone and order with one tap.
It looks and feels like a real mobile app — but it’s actually a lightweight website shortcut.
No app-store fees, no third-party commissions, and no expensive upgrades.
Now their wholesale clients can re-order roses, lilies, and seasonal bouquets directly from their phone’s home screen — faster and easier than ever.
4. SEO and Blog Strategy That Keeps the Site Fresh
We know that Google loves fresh content — and so do customers.
Our content team creates fortnightly blog posts featuring floral-care tips, behind-the-scenes farm stories, and trending arrangements.
Each post is optimised with schema markup, telling Google exactly what the article is about.
That helps BloomFields rank higher for searches like Auckland flower delivery and wholesale roses NZ.
5. Schema Markup That Talks to Google
Schema markup is code that helps search engines understand your content.
For BloomFields, we used schema to clarify product types, delivery areas, and blog recipes (for floral arrangements).
This means Google displays their listings with rich snippets — photos, prices, and ratings — making them stand out from competitors.
More clicks = higher engagement = stronger search rankings.
6. Email + Social Integration for Maximum Reach
Every blog post is shared across email newsletters and Facebook updates, with links driving readers back to the website.
Those backlinks and extra traffic signal to Google that BloomFields’ website is active and valuable — a crucial ingredient for long-term SEO growth.
The Results: More Orders, Better SEO, and a Beautiful User Experience
Since launching the new site, BloomFields Floral Co. has seen:
✅ A 45 % increase in online orders
✅ Higher visibility on Google Search
✅ Improved customer retention via mobile ordering
✅ Simplified inventory and delivery management
Their website now works seamlessly with their day-to-day operations — and looks stunning doing it.
Grow Your Business with Kiwi Web Design
Whether you sell flowers, food, or furniture, smart website customisation can transform your business.
At Kiwi Web Design, we specialise in affordable, flexible WordPress + WooCommerce websites built for New Zealand businesses.
We’ll tailor your site to your unique operations — so you can spend less time managing and more time growing.
📞 Ready to take your website to the next level?
Visit www.kiwiwebdesign.co.nz or contact our Auckland-based team today.
| Category | Details |
|---|---|
| Client | BloomFields Floral Co. Florist & Wholesale |
| Goals |
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| Key Customisations |
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| Platform | WordPress WooCommerce WP Recipe Maker / Schema |
| Outcomes |
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| Get This for Your Business |
Talk to Kiwi Web Design
Custom eCommerce, scheduling logic, and SEO built for NZ businesses. |
Frequently Asked Questions
How does the delivery date customisation work for weather-affected products?
The site uses a smart date selector that opens or closes delivery slots based on real harvesting and picking conditions. If weather delays occur, unavailable dates are hidden and customers can choose the next available date, so orders keep flowing without marking products “Sold Out.”
Can the website enforce cut-off times for next-day delivery?
Yes. We set automated order cut-offs (e.g., 3 pm) the day before picking or dispatch. After the cut-off, the system prevents same-day/next-day options and moves customers to the next available date.
How do minimum and maximum order rules help profitability?
Minimums protect margins on small orders (e.g., $100 trade minimum), while maximums cap demand during peak periods (like Valentine’s week) to prevent overselling and keep operations smooth.
Do I need a native app for trade clients to order quickly?
No. We implement a PWA-style “add-to-home-screen” experience. It looks and feels like an app, links directly to a trade-only ordering page, and avoids app-store fees and costly updates.
What SEO tactics were used to grow search visibility?
We publish regular blog content, add structured data (schema markup) to products and posts, and integrate email and social campaigns that drive traffic and backlinks—improving click-through rates and rankings.
What is schema markup and why does it matter?
Schema markup is code that helps search engines understand your pages. It enables rich results (like photos, ratings, or availability) in Google, which typically boosts click-through rates and engagement.
Does this approach work beyond florists?
Absolutely. Any business with time-sensitive or weather-affected inventory—produce, seafood, bakeries, meal kits—can benefit from delivery scheduling, order rules, and PWA ordering.
What platform was used to build the solution?
WordPress + WooCommerce, enhanced with custom logic for date selection, order rules, and PWA behaviour, plus schema markup for SEO.
How do we get started with Kiwi Web Design?
Share your products, delivery windows, and operational constraints. We’ll map requirements, recommend features, and build a tailored WooCommerce setup. Contact us here.