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Kiwiland Construction — From Legacy to Lead-Ready
Kiwi Web Design partnered with Kiwiland Construction to align strategy, UX-focused design, and technical build into one cohesive upgrade. We delivered a mobile-first rebuild, lean copy refresh, performance tuning, and SEO-ready structure so every visit moves closer to an enquiry.
About Kiwiland Construction
Kiwiland Construction is an Auckland-based team specialising in residential renovations, extensions, and new build projects designed to match modern lifestyles.
They bring together trusted contractors and project managers to deliver quality finishes while staying responsive to homeowners' timelines and budgets.
Owner: Steven Liu
The Challenge
- Legacy site design left services unclear and navigation cluttered, especially on mobile.
- Calls-to-action were buried, leading to missed enquiry opportunities.
- Slow page performance and oversized imagery impacted user experience.
- Minimal on-page SEO signals and thin copy held back organic visibility.
Our Solution
We started with a discovery sprint to map the buyer journey and surface the core services Steven needed to spotlight. From there we rebuilt the information architecture, refreshed messaging, and rebuilt templates with lean code for performance and accessibility.
Technical essentials included structured metadata, schema-ready FAQs, image optimisation, and internal linking patterns that guide visitors to book a consultation.
Deliverables Checklist
- Responsive rebuild aligned to tradie audiences
- Lead-gen structure with persistent enquiry prompts
- Service landing blocks highlighting renovations and new builds
- Image compression and lazy-loading for speed
- Internal linking, FAQs, and local signals for Auckland search
Results
Three streamlined user journeys guide homeowners to core renovation, extension, and new build services.
Lean layouts and optimised imagery deliver a frictionless scroll for busy Auckland homeowners.
Four persistent CTAs plus context-specific prompts encourage consultations without overwhelming the page.
Gallery
Snapshots from the refreshed experience showcasing service landing pages, clean typography, and clear enquiry prompts.
Testimonial
Steven Liu, Kiwiland ConstructionOutstanding Experience with Kiwi Web Design and Charlie! I couldn't be happier with the website that Kiwi Web Design created for me. From start to finish, Charlie was professional, responsive, and incredibly easy to work with.
He took the time to understand exactly what I wanted, offered helpful suggestions, and delivered a final product that exceeded my expectations. The design is clean, modern, and user-friendly—exactly what I was hoping for.
Charlie made the whole process smooth and stress-free, and he was always quick to answer any questions I had along the way. His attention to detail and commitment to quality really stood out.
If you're looking for a reliable, talented web designer who truly cares about your vision, I highly recommend Kiwi Web Design and Charlie. Five stars all the way!
Frequently Asked Questions
How long does a typical small business website take?
Most small business builds take 2-3 weeks once content and imagery are ready. We plan milestones so you know what is coming next.
Can you help with ongoing updates?
Yes — we can stay on for maintenance or hand over a tidy admin so your team can update pages with confidence.
Do you work with Auckland tradies?
Absolutely — our websites are designed to get calls and enquiries for local builders, electricians, plumbers, and more.