Skip to content 
Topline Services — From Legacy to Lead-Ready
Kiwi Web Design transformed an Auckland cleaning service website into a fast, trustworthy, and conversion-focused experience—built for local search and mobile bookings.
About the Client
Rebecca leads Topline Services, an Auckland-based residential & commercial cleaning provider known for friendly service, reliable scheduling, and meticulous attention to detail.
Owner
Rebecca
Sector
Cleaning Services (Residential & Commercial)
City
Auckland, New Zealand
Website
The Challenge
The previous site looked dated and lacked a clear booking path, making it hard for busy homeowners to request quotes on mobile. Content didn’t reflect Auckland keywords and trust signals were scattered.
- Unclear navigation and service hierarchy
- Weak CTAs and lengthy copy without scannable sections
- Limited local SEO structure and missing schema
- Mixed image quality and inconsistent brand feel
Before / After Preview
Slide to compare layouts. (Representative mockup based on provided images.)
Our Solution
We rebuilt the site with a conversion-first structure: concise service pages, trust blocks (reviews, guarantees, coverage areas), and bold CTAs that lead to a simple quote form. Content was rewritten for scannability and Auckland relevance.
Process
- Audit & sitemap: clarify core services
- UX copy & wireframes with CTA placement
- Style system: colours, spacing, button hierarchy
- Performance passes: image optimisation and caching
- Schema & on-page SEO for local discovery
Deliverables
- Responsive pages for priority services
- Reusable components for testimonials & FAQs
- Lead form with clear next steps & confirmations
- Starter content for GMB/GBP alignment
- Handover notes for easy updates
Results
- More direct enquiries via clearer CTAs and shorter forms
- Improved first-impression trust with consistent visuals and copy
- Faster browsing on mobile thanks to image and asset optimisation
- Stronger Auckland relevance through structured content and schema
Note: qualitative outcomes only—no numeric performance claims are made.
Before vs After
| Aspect | Before | After |
|---|---|---|
| Navigation | Scattered links; unclear service hierarchy. | Simple top-level services with logical subpages. |
| Copy | Long paragraphs; benefits buried. | Short sections, bullets, and bold value props. |
| Speed | Heavy images; no optimisation pipeline. | Compressed media, caching, and async assets. |
| CTAs | Generic contact link; low visibility. | Prominent “Get a Quote” on all key pages. |
| SEO/Schema | Minimal local signals; missing schema. | LocalBusiness schema, FAQs, and clean slugs. |
| Mobile UX | Tap targets small; layout shifts. | Thumb-friendly buttons; stable layout. |
Project Gallery
Hero Visual
Warm, trustworthy imagery that signals professional domestic cleaning in Auckland.
Kitchen After Clean
Showcases outcomes: spotless surfaces and attention to detail.
Bathroom Refresh
Focus on hygiene and shine—ideal for service credibility.
Living Space
Lifestyle-led imagery to support benefit-driven copy.
Client Testimonial
“The new site is clean and easy to use. I’m getting more enquiries from mobile, and customers say it’s simple to book. Exactly what we needed.”
— Rebecca, Owner at Topline Services
Frequently Asked Questions
How long does a project like this take?
Most small service websites take 2–3 weeks from content sign-off—faster if assets are ready.
Do you handle maintenance?
Yes—updates, backups, and performance checks are available. Or we can hand over with simple how-tos.
Who writes the content?
We can draft scannable, SEO-friendly copy and refine it with you to match brand voice.
Do you work with tradies and local Auckland services?
Absolutely. We specialise in small businesses across Auckland—tradies, home services, clinics, and more.
Ready for your own success story?
Let’s design a site that loads fast, reads clearly, and turns visitors into leads.
Auckland-based, affordable, AI-first web design agency.