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Melanoma Specialists — From Legacy to Lead-Ready
Kiwi Web Design partnered with Melanoma Specialists to modernise their online presence, creating a clean, accessible, and patient-first experience optimised for SEO and trust.
Start Your ProjectAbout the Client
Melanoma Specialists is a New Zealand-based medical practice focused on diagnosing and treating melanoma and other skin cancers. Led by expert dermatologists, their mission is to provide early detection and comprehensive care through advanced medical technologies.
The Challenge
The existing website was outdated, difficult to navigate, and lacked clarity around key medical services. The client wanted a digital presence that would match their professional reputation and instil trust in patients seeking skin cancer care.
- Outdated visual design and branding
- Unclear navigation structure and service hierarchy
- Lack of SEO structure and schema for medical content
- Poor mobile usability and performance
Our Solution
Kiwi Web Design crafted a patient-friendly WordPress site with a calm, clinical aesthetic that reflects professionalism and care. The layout was streamlined to help users quickly find information and book appointments online.
- Redesigned homepage with clear CTAs and service sections
- SEO-focused content structure and schema integration
- Mobile-first design optimised for accessibility
- Fast-loading framework and image compression
Results
The new website elevated the clinic’s online credibility, increased user engagement, and improved search visibility. Patients now enjoy a smoother journey from information to booking, resulting in a professional and reassuring web experience.
Before vs After
| Aspect | Before | After |
|---|---|---|
| Navigation | Confusing, multiple dropdowns | Streamlined, intuitive layout |
| Copy | Medical jargon-heavy | Simplified and patient-friendly |
| Speed | Slow, unoptimised images | Fast-loading and compressed |
| CTAs | Buried in text | Prominent “Book Now” and “Contact” buttons |
| SEO/Schema | Missing meta and schema tags | Full SEO and Medical Schema setup |
| Mobile UX | Non-responsive design | Fully mobile optimised |
Project Gallery
“Kiwi Web Design made our website feel trustworthy and modern — patients now tell us it’s easy to navigate and understand. We’re very happy with the result.”
FAQ
How long did the project take?
Most medical websites of this scale take around 4–6 weeks from kickoff to launch.
Do you provide ongoing maintenance?
Yes, Kiwi Web Design offers optional maintenance and hosting to keep your site secure and updated.
Who writes the content?
We work collaboratively — our team helps structure and polish the copy for readability and SEO.
Do you work with healthcare and tradies?
Absolutely. We specialise in small business and professional service websites across Auckland and New Zealand.
Can you redesign our old site?
Yes — we frequently upgrade legacy sites into modern, lead-ready WordPress platforms.
Ready for your own success story?
Let’s transform your website into a lead-ready platform. Visit Home or explore our Small Business Web Design solutions.
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