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Andy — From Legacy to Lead-Ready
Kiwi Web Design transformed a home inspections website into a modern, fast, and trustworthy lead engine—built for Auckland homeowners, buyers, and property managers.
Talk to a Website Designer in AucklandAbout the Client
Inspector Guys is an Auckland-based home and building inspection service led by Andy. The brand specialises in pre-purchase reports, roof and moisture checks, and practical advice for Kiwis making confident property decisions.
The previous site had helpful information, but it felt dated and didn’t guide users toward booking an inspection. Our mission: communicate trust and expertise while making it effortless to enquire or call.
The Challenge
Despite a solid reputation, the site underperformed on clarity and conversion. Users struggled to find key services or book quickly—especially on mobile. Content signposting, CTAs, and trust signals needed a lift.
- Unclear navigation and duplicated content areas.
- Low prominence of phone/booking actions, especially on small screens.
- Mixed visual styles reduced perceived credibility.
- Limited on-page schema affecting rich results and discoverability.
Our Solution
Process
- Rapid audit of IA, content, and mobile flows.
- Straightforward service architecture with clear naming.
- High-contrast design, accessible type, and consistent spacing.
- Prominent sticky CTAs (call + book) across devices.
- Technical tidy-up: performance, image handling, and schema.
Deliverables
- Refined navigation & service landing pages.
- CTA patterns: header button, sticky footer call, above-the-fold booking.
- Visual polish: imagery, iconography, and trust blocks.
- FAQ and LocalBusiness/Service schema foundations.
- Speed-first page structure and image optimisation.
Before & After
Results
Clearer Journeys
Visitors can quickly identify services and next steps—call, enquire, or book.
Trust & Professionalism
Consistent visuals and FAQs communicate expertise and reassurance.
Mobile Confidence
Sticky actions and simplified layout make it easy to contact on the go.
Before vs After
| Aspect | Before | After |
|---|---|---|
| Navigation | Mixed links and duplicated sections. | Clear IA with grouped services and FAQs. |
| Copy | Informative but dense paragraphs. | Short, scannable blocks with action cues. |
| Speed | Unoptimised images and layout shifts. | Optimised images, stable layout, lean code. |
| CTAs | CTAs below the fold; low contrast. | Prominent header/sticky CTAs and buttons. |
| SEO/Schema | Limited structured data. | LocalBusiness, Service, and FAQ schema. |
| Mobile UX | Crowded sections on small screens. | Touch-friendly spacing and sticky actions. |
Project Gallery
Images show inspection context, roof views, and UI improvements.
Real-world inspection scene that guided imagery style and trust cues.
Close-up used to illustrate typical roof checks and report scope.
Clean layout, prominent CTAs, and service signposting.
Reference of the older page with crowded elements and low CTA visibility.
Touch-friendly design with consistent spacing and trust badges.
What Andy Said
“The new site feels professional and is much easier for customers to use. Calls and enquiries are simpler than ever—great job team.”
FAQ
How long does a redesign like this take?
Most small business sites take 2–4 weeks depending on content and approvals.
Do you handle maintenance?
Yes—ongoing updates, backups, and monitoring are available, or we can hand over.
Who writes the content?
We can draft or edit content. Many clients provide bullet points and we refine.
Do you work with tradies and local services?
Absolutely—Auckland tradies and service pros are our core focus.
Can we meet in person in Auckland?
Yes—we’re Auckland-based and can meet locally or jump on a quick video call.
Ready for your own success story?
Let’s make your website faster, clearer, and more lead-ready.
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