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FL Legal — From Legacy to Lead-Ready
We rebuilt FL Legal’s website to feel modern, trustworthy, and conversion-focused — clearer services, stronger calls-to-action, and a smoother mobile experience.
The result: a faster site that guides clients from first impression to enquiry without friction.
About the Client
FL Legal is an Auckland-based legal practice serving individuals and small businesses with practical advice and clear communication. They wanted a site that reflected their professionalism while making it easy for clients to take the next step.
The Challenge
The previous site looked dated and made it hard for visitors to understand services or enquire quickly. Content was thin, navigation unclear, and mobile usability was inconsistent.
- Unclear navigation and buried service pages.
- Limited trust signals (testimonials, badges, FAQs).
- Generic copy lacking a strong value proposition.
- Slow page loads and mixed mobile experience.
- Minimal SEO foundations and schema markup.
Our Solution
We rebuilt the information architecture, rewrote core service copy, and introduced purposeful CTAs. The visual system draws on a calm, trustworthy palette with strong contrast for readability. We tuned performance and added structured data for search engines.
Process
- Discovery workshop and IA (navigation, page hierarchy).
- Copy refresh: benefits-first services, FAQs, CTAs.
- Component design system for consistency and speed.
- Performance pass (images, lazy-loading, code hygiene).
- On-page SEO & legal-specific schema (FAQ/Article).
Deliverables
- Responsive website with clear service pathways.
- Contact & enquiry funnels on every key page.
- Testimonials block, FAQs, and trust badges.
- Comparison & before/after storytelling components.
- Technical SEO baseline with schema markup.
Before & After (Homepage hero)
Drag the handle to compare layouts.
Results
- Clarity: Prospects can find relevant services in one or two clicks.
- Trust: Social proof and FAQs reduce friction before contacting the firm.
- Speed: Lightweight pages and optimised images improve perceived performance.
- Conversion: Prominent, repeated CTAs guide users to enquire confidently.
- Search-ready: Structured data helps search engines understand key content.
Before vs After
| Aspect | Before | After |
|---|---|---|
| Navigation | Scattered pages; services buried. | Clear IA; services grouped and visible. |
| Copy | Generic and lawyer-centric. | Benefit-led, plain language, action-oriented. |
| Speed | Unoptimised images and scripts. | Lazy-loading, compressed assets, light DOM. |
| CTAs | Inconsistent placement. | Primary CTA on all key sections. |
| SEO / Schema | Minimal metadata. | FAQ & Article schema; clean titles & descriptions. |
| Mobile UX | Tap targets and spacing inconsistent. | Thumb-friendly spacing; accessible contrast. |
Project Gallery
Highlights from the redesign showing a clearer structure and confident brand tone.
New Brand Hero
A modern hero introduces services with a clear promise and immediate CTA to enquire.
Service Overview
A scannable services grid with short, benefit-led summaries and contact routes.
Mobile First
Comfortable typography and tap targets guide mobile users to action without friction.
Conversion Blocks
Repeated CTAs and trust signals make it easy to book a consultation or ask a question.
What the Client Said
“Kiwi Web Design made our site feel clear, professional, and easy to use. Clients now find what they need and contact us faster. Great communication and turnaround.”
— FL Legal Team, Auckland
FAQs
How long does a typical legal website project take?
Most small legal sites take 2–3 weeks once content is ready. Larger sites with many services or blogs may take longer.
Do you handle updates and maintenance?
Yes. We offer affordable care plans covering updates, backups, security, and content tweaks.
Can you help with content and compliance?
We can draft plain-language web copy and structure disclaimers; legal review remains with your firm.
Do you work with Auckland-based tradies and small businesses too?
Absolutely. We specialise in Auckland SMEs — tradies, eCommerce, professional services, and more.
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