Top 5 Pages Every Auckland Small Business Website Should Have

Running a small business in Auckland means you’re competing not just on quality and price — but also on visibility. And your website is often the first impression people get of your business. Whether you’re a local tradie, a café owner, or a service provider, having the right pages can turn casual browsers into paying customers.

At Kiwi Web Design, we’ve helped dozens of Auckland businesses build affordable, high-performing websites — and we’ve noticed a clear pattern: the most successful sites all share five essential pages.

Let’s break them down 👇

1. The Homepage – Your First Impression Matters

Your homepage is your digital storefront. In just a few seconds, visitors should know who you are, what you do, and why they should trust you.

Must-haves:

A clear headline (what your business does and where you serve – e.g., “Affordable Plumbing Services Across Auckland”)
A short intro about your business and your unique value
Strong visuals — ideally photos of your team or work
A call-to-action (CTA) like “Get a Free Quote” or “Book a Consultation”

💡 Tip: Embed a short introduction video to boost engagement and local SEO (you can use YouTube and optimise the title for your keyword, like “Auckland Web Design – Kiwi Web Design”).

2. The About Page – Build Local Trust

Kiwis love doing business with people they trust. Your About page is where you show the human side of your business.

Include:

Your story — how you started and what makes you different
Your team or family (if family-run)
Certifications, memberships, or awards
A friendly photo or short video

💡 Tip: Add “Servicing Auckland wide” or mention key suburbs (e.g., “Based in Mt Albert, proudly serving Central, West, and North Auckland”) to boost local relevance in Google searches.

3. The Services Page – Show What You Actually Do

This is where visitors decide if you’re the right fit. Be clear, not clever.

Structure idea:

List your main services with short descriptions
Link each service to its own detailed page (for SEO and clarity)
Include pricing guidelines if possible (even “starting from $X”)
Add testimonials or photos of completed jobs

💡 Tip: Use schema markup (structured data) to help Google understand your services better — part of our AI-SEO setup at Kiwi Web Design.

4. The Contact Page – Make It Easy to Reach You

You’d be surprised how many Auckland websites hide their contact info. Don’t make your visitors dig for it.

Include:

A simple contact form
Your business email and phone number
A clickable Google Map embed
Links to your social media or Google Business Profile

💡 Tip: Add a short message like “We offer free quotes across Auckland — no job too small!” It helps both with conversions and local keyword optimisation.

5. Testimonials or Case Studies Page – Proof That You Deliver

Social proof sells. Future clients want to see real stories from other Aucklanders.

You can include:

Google reviews (embedded)
Project snapshots with before/after images
Short customer quotes or video testimonials

💡 Tip: Link these case studies to specific suburbs or industries — e.g., “Website rebuild for a Mt Eden café” or “Logo and website for a North Shore plumber.” That’s powerful for geo-targeted SEO.

Bonus: Blog Page – Stay Fresh and Rank Higher

A regularly updated blog shows Google (and customers) that your business is active. You can post helpful guides, tips, or updates — just like this one.

💡 Example Topics:

“How to Get Found on Google as an Auckland Tradie”
“Why Every Local Business Needs a Mobile-Friendly Website”
“AI SEO vs Traditional SEO – What’s Changing in 2025?”

Final Thoughts

Your website doesn’t need to be big — it just needs to be smart.
Start with these five pages and make sure each one answers the most important question your visitor has: “Can I trust this business to solve my problem?”

If you’re not sure whether your current site ticks all these boxes, Kiwi Web Design offers free website audits and local SEO reviews for Auckland businesses.

👉 Book a Free Consultation
Let’s make your website work harder for you — 24/7.