Website Copywriting Services for Auckland Businesses
Your website design is only as strong as the words on the page. If visitors cannot quickly understand what you do, who you help, and what to do next, they leave.
We write practical website copy for small businesses in Auckland and across New Zealand. The focus is clear messaging, simple structure, and calls to action that match how real customers make decisions.
This service fits well with our web design Auckland and website design Auckland projects, or as a standalone copy refresh for an existing site.
What You Get With Website Copywriting
We focus on the pages that drive enquiries and sales. Each page is written with a clear goal and a simple customer journey from top to bottom.
Homepage Copy
We clarify your main offer, who it is for, and why people should choose you instead of another local provider.
Includes:
- Headline and subheading
- Short intro about your business
- Key benefits and proof points
- Primary call to action
Service Page Copy
Each service page explains what you do, how it works, and what customers can expect. This is important for tradies, professional services, and any business that sells by enquiry.
Includes:
- Service overview and who it suits
- Step by step process
- Common questions and answers
- Calls to action that match your sales process
About Page & Story
We help you explain who you are, what you stand for, and why customers can trust you with their project or budget.
Includes:
- Short business story and background
- Team or founder introduction
- Local focus within Auckland or NZ
- Trust elements such as years in business or experience
SEO Focused Content
We write copy that supports the keywords you are targeting in Google and AI search, without making the content feel forced or robotic.
Includes:
- Page level keyword focus
- Supporting headings and subheadings
- Local references to Auckland and your suburbs
- On-page suggestions for internal links and CTAs
Content Refresh & Clean Up
If you already have a website, we can improve what is there instead of starting again. This suits businesses that feel their site is “OK” but not clear enough.
Includes:
- Review of existing pages
- Rewrite or tighten key sections
- Align tone and structure across the site
- Suggestions for new content gaps
Microcopy & Calls To Action
Short lines such as button labels, form headings, and small notes often make the difference between someone enquiring or dropping off.
Includes:
- Button copy and form instructions
- Short reassurance messages near forms
- Contact and booking prompts
How The Copywriting Process Works
The process is simple and structured so you know what is happening at each step. We can work alongside a new build, a redesign, or an existing WordPress or Shopify site.
1. Discovery Call
We start with a short call to understand your business, services, ideal customers, and any current website issues.
We cover:
- What is working and not working now
- Your goals for the next 6 to 12 months
- Your main services and locations
2. Content Plan & Page Outline
You receive a simple content plan that lists each page, the purpose of the page, and the key sections we will write.
This helps you see:
- Which pages are essential for launch
- What can be added later as “Phase 2” content
- How users will move through the site
3. Draft Copy & Review
We write the first draft and send it in a clear format that is easy to comment on. You can request changes where needed.
Most clients:
- Adjust a few phrases to match how they speak
- Add details about services or pricing
- Clarify anything that customers often ask
4. Final Copy & Hand Over
We finalise the content after revisions and prepare it so you or your developer can add it to the website without confusion.
Depending on the project, we can:
- Provide copy in a shared document with clear page labels
- Match copy directly to your WordPress layout or template
- Coordinate with your developer or designer if needed
What We Need From You
Copywriting works best when we have basic information at the start. You do not need perfectly written notes. Bullet points are fine.
- List of services and main locations you serve
- Any current brochures, proposals, or emails you already use
- Clarity on your preferred enquiry type: phone, form, booking, or email
- Any competitors you like or dislike and why
If you are planning a new website or feel your current content is holding you back, professional copywriting will help you convert more of your existing traffic.
Talk to us about website copywriting or a full website project today.
Website Copywriting Service Overview
| Service | What It Includes | Best For |
|---|---|---|
| Homepage Copy | Core message, key benefits, short intro, trust elements, and primary call to action. | New websites and redesigns that need a clear message above the fold. |
| Service Page Copy | Service overview, process explanation, FAQs, and enquiry-focused calls to action. | Tradies, professional services, and local businesses that sell by quote or booking. |
| About Page & Story | Business story, team or owner profile, values, and reasons to trust you. | Any business that relies on trust, repeat customers, or referrals. |
| SEO Copywriting | Keyword aligned content, structured headings, and local context for Auckland and NZ. | Businesses wanting organic search and AI search visibility. |
| Content Refresh | Review and rewrite of existing pages, removal of confusing content, and alignment of tone. | Websites that are already live but underperforming. |
| Microcopy & CTAs | Button labels, form copy, short reassurance lines, and checkout or enquiry prompts. | Sites that get traffic but low enquiry or conversion rates. |
Website Copywriting FAQs
How long does website copywriting take?
For a standard small business website of 4 to 6 main pages, most projects take three to seven working days once we have all the information from you. More complex sites, such as multi service or multi location websites, can take longer and we will outline timeframes before we start.
Do you research and use SEO keywords?
Yes. We work with your existing SEO plan or help you choose realistic target phrases for Auckland and New Zealand. The copy is written in natural language so it reads well for humans while still supporting SEO and future AI search.
Can you rewrite my current website content?
Yes. Many clients come to us with a site that is live but not performing. We review your existing pages, keep what is still useful, remove what is confusing or repetitive, and rewrite the key sections so the message is clearer for your ideal customer.
Do I have to be in Auckland to work with you?
No. We work mainly with Auckland businesses, but also support clients across New Zealand using Zoom, phone, and email. The process is the same, and we tailor the content to your local region or service areas.
Can you also help with website design and build?
Yes. Website copywriting is available as a standalone service or as part of a full website project with Kiwi Web Design. If you prefer the complete package, we handle planning, web design Auckland, build, and content so you have a single point of contact.
How do we start?
Send us a message with a short description of your business and your current website situation. We will suggest a simple scope of work and next steps.