For Auckland and NZ small businesses

AI Content Setup for Websites

If you want AI to help you publish faster without damaging quality, you need a setup: clear tone rules, page templates, internal linking, and a review process. This page shows exactly what we set up so content stays consistent and search-friendly.

web design Auckland website design Auckland Contact for setup

What “AI content setup” actually means

Define your brand tone and vocabulary (what to say, what to avoid).
Build reusable page and post templates that match your site structure.
Set internal link rules so every new page strengthens key services.
Decide which content AI can draft and what must be human-approved.
Create a publishing workflow: draft → review → upload → on-page checks.

The goal is simple: publish useful content reliably, without turning your site into a random pile of AI text.

Who this is for

Service businesses that rely on calls, quotes, and local search.
Owners who want consistent posts without spending hours writing.
Teams that need guardrails so staff can publish safely.

If your plan is “let AI write everything and publish it”, that’s weak. You’ll get inconsistent tone, thin pages, and trust issues.

Setup areas (click a card to highlight)

Brand voice + content rules

We define tone, reading level, prohibited claims, and NZ spelling. This stops “generic agency voice” from leaking into your site.

Tone guideNZ EnglishGuardrails

Page templates + structure

Service pages, location pages, and blog posts each need a different structure. Templates keep content scannable and consistent.

H1/H2 rulesSectionsReusable

Internal linking + keyword mapping

We map target pages and set linking rules so every new page pushes authority to your main services and contact paths.

Topic clustersAnchorsConversions

AI prompt pack + examples

You get prompts for service pages, FAQs, snippets, and rewrites. Staff can follow the same pattern and get predictable output.

Prompt libraryExamplesFast drafts

Fact-check + quality control

We set review steps for pricing, claims, compliance, and local details. You decide what needs approval before publishing.

Review checklistClaimsRisk control

Publishing workflow + tracking

Draft, edit, upload, then run on-page checks (titles, headings, links). We track what’s published and what to improve next.

ProcessOn-page QAIteration

Selected: Click any card above to see what you’re focusing on.

How the setup runs

Step 1: Content foundations (1 session)

Confirm your core services, service areas, and “money pages”.
Define tone rules, banned phrases, and proof points you can actually back up.
Create a simple keyword map: each page has one job and one target intent.
Lock internal link destinations (home, service pages, contact).

Output: voice guide + page map + link rules.

Step 2: Templates + prompt pack

Build page templates for your main content types (service, location, blog, FAQ).
Create prompts that produce your structure and tone by default.
Add “review hooks”: what the AI must ask for if info is missing.
Set do-not-hallucinate rules for pricing, timelines, and claims.

Output: templates + prompts your team can reuse.

Step 3: Workflow + QA checklist

Draft → human edit → publish.
On-page checks: title length, H1 only, internal links, image alt text.
Add schema where it’s useful (FAQPage, Service, Organization).
Track performance and improve the pages that matter most.

Output: publishing checklist + tracking approach.

Step 4: Pilot content (optional)

Create 2 to 4 pages or posts using the setup.
Review output quality and tighten rules where needed.
Turn the best-performing format into your default template.

Output: proven format you can repeat confidently.

What you get at the end

A practical system your business can follow: templates, prompts, internal linking rules, and a QA checklist. If you want help implementing it on your WordPress site, use the contact page link above.

What we set up and why it matters

This is the practical breakdown. If you skip the “boring” parts (templates, linking rules, QA), you get inconsistent content and wasted effort.

Setup Item	What It Includes	Result
Voice + rules	Tone guide, NZ spelling, do/don’t list, allowed claims, proof points, local references. Stops generic AI tone	Content sounds like your business and stays consistent across pages.
Templates	Page structures for services, locations, blog posts, and FAQs with heading rules and section order. Faster publishing	Every new page is scannable, consistent, and easier to edit.
Internal linking rules	Destination list, anchor style, when to link, and minimum linking per page. Builds site authority	New content supports your core service pages and contact path.
Prompt pack	Prompts for drafts, rewrites, FAQs, snippet answers, and “missing info” questions. Predictable output	You can delegate drafting without losing structure and tone.
QA checklist	On-page checks: title length, one H1, headings, links, images, schema, and compliance review. Reduces risk	Fewer publish mistakes, fewer weak pages, better trust.
Tracking basics	What to measure (queries, clicks, calls), what to improve first, and a simple iteration routine. Continuous improvement	You improve the pages that drive leads instead of chasing vanity metrics.

FAQ

Short answers to the questions Auckland business owners usually ask before starting.

Can I just use AI to write blog posts and publish them?

You can, but it’s usually a mistake. Without templates, linking rules, and review steps, you’ll publish inconsistent content that doesn’t support your key service pages.

Will AI content hurt my SEO?

Low-quality content can hurt performance, whether it’s written by AI or humans. A setup helps you publish useful pages with clear structure, real details, and internal links.

What do you need from me to set this up?

Your services, service areas, the types of customers you want, proof points you can back up, and examples of writing you like. Then we turn that into rules and templates.

Do you provide prompts I can reuse?

Yes. The prompt pack is designed so you can draft service pages, FAQs, and posts using the same structure and tone every time.

Is this only for WordPress websites?

No. The setup works for WordPress, Shopify, and custom sites. The key is having consistent templates and a clear publishing workflow.

How does this connect to conversions and leads?

Content should drive users to the right service page and a clear contact step. The setup includes internal link rules and page structure designed for that path.