Kiwi Web Design Launches TopRated.nz, a New Auckland-Focused Business Directory
Kiwi Web Design has officially launched TopRated.nz, a new Auckland-focused business directory designed to make it easier for people to find trusted local service businesses online.
This is not a client project. TopRated.nz is an in-house platform built and owned by Kiwi Web Design to showcase how modern web design, SEO, and AI-friendly site architecture work together in real-world conditions.
You can view the new platform at https://www.toprated.nz.
Why We Built TopRated.nz
Search behaviour is changing. People are no longer just typing simple keywords into Google. They are asking longer questions, using AI tools, and expecting clear, structured answers.
Most business directories have not adapted to this shift. They are cluttered with ads, thin listings, and pages that are hard for both users and AI systems to understand.
TopRated.nz was built to solve that problem by focusing on:
- Clear service-based categories
- Structured, easy-to-interpret content
- Strong location relevance for Auckland searches
- Clean page layouts with minimal distractions
The aim is simple: help users quickly identify top-rated service businesses, while giving those businesses a platform that supports real online visibility.
Built With SEO and AI Discovery in Mind
As an Auckland web design agency, we design websites for how people search today, not how they searched five years ago.
TopRated.nz is structured to support both traditional SEO and emerging AI-driven search experiences. Pages are written clearly, organised logically, and built around real search intent, such as users looking for “top rated” services rather than generic directories.
This approach helps ensure that businesses listed on the platform are discoverable not only through Google, but also through AI-powered tools and large language models that rely on context and entity-based information.
Focused on Auckland Service Businesses
At launch, TopRated.nz focuses exclusively on service-based businesses in Auckland. This allows us to keep listings relevant and useful rather than spreading attention too thin.
Over time, the platform will expand into other New Zealand cities, following the same city-by-city approach to maintain quality and search relevance.
A Practical Showcase of Our Web Design Approach
For Kiwi Web Design, TopRated.nz also serves as a live example of how we build websites for clients.
Everything from site structure to content clarity reflects how we approach web design in Auckland for small and medium-sized businesses. Instead of theory, this project demonstrates what happens when SEO, usability, and AI readiness are considered from day one.
If you are interested in improving your website’s visibility or building a platform designed for modern search, you can learn more about our services at https://www.kiwiwebdesign.co.nz.
TopRated.nz is now live, and we will continue refining and expanding the platform as search behaviour evolves.