Are You Still Paying 2020 Prices for a Website in 2026?

AI Summary
In 2026, AI-powered tools like vibe coding, Claude Code, Codex and Antigravity have dramatically reduced the time and cost of building websites. Many businesses are still paying 2020-style pricing based on outdated workflows. For most small business and informational websites, modern AI-assisted web design delivers faster results, lower costs, and the same or better quality.
If you built a website in 2020, the price probably made sense at the time.
Long timelines. Manual builds. Expensive developer hours. Every small change billed separately.
But it’s 2026 now, and the way websites are built has changed completely.
If you are still paying the same prices you were quoted years ago, you are likely overpaying.
The Shift Most Businesses Missed
AI didn’t just speed things up. It rewired the entire web build process.
Modern tools like Claude Code, Codex, and Antigravity have made it possible to design and build high-quality websites and even web apps in a fraction of the time it used to take.
This is not about templates or low-quality shortcuts. It’s about removing waste.
What used to take weeks can now take days.
What required large teams can now be handled by lean, AI-assisted workflows.
What cost thousands in labour can now be delivered faster with better consistency.
Yet many agencies still price as if nothing has changed.
Vibe Coding Changed the Game
Vibe coding is not hype. It is a real shift in how modern websites are produced.
Instead of writing everything line by line from scratch, AI assists with structure, layout, logic, and iteration. Designers and developers focus on direction, quality, and outcomes rather than mechanical work.
That means:
- Faster turnaround
- Fewer errors
- Lower build costs
- Easier updates and scalability
If your website is primarily informational or lead-driven, there is no logical reason it should cost what it did in 2020.
What Should Cost Less Now (And Why)
Not all websites are the same, but many small business sites fall into this category:
- Service websites
- Local business sites
- Portfolio or brochure sites
- Landing pages
- MVP or validation websites
For these, AI-powered workflows make traditional pricing models outdated.
Paying old prices today usually means you are paying for inefficiency, not value.
Where Pricing Still Makes Sense to Be Higher
Let’s be clear. Not everything should be cheap.
If your project involves:
- Complex strategy and positioning
- Custom systems and integrations
- E-commerce with advanced logic
- Ongoing experimentation and optimisation
Then pricing should reflect that responsibility.
The mistake businesses make is assuming every website falls into that category. Most do not.
A Smarter Way to Build in 2026
At Kiwi Web Design, we offer an AI-powered website design service built specifically for today’s reality.
It is designed for businesses that want:
- A professional, modern website
- Faster delivery
- Better value
- No wasted complexity
You are not paying for outdated processes. You are paying for outcomes.
You can learn more about our AI-powered website design here:
The Real Question You Should Ask
The question is not whether AI can build websites.
It already does.
The real question is whether you are still paying for a 2020 process in a 2026 market.
If you are, it might be time to rethink how your website is built and what you are actually paying for.
Who AI-Powered Website Design Is For
- Small businesses and startups
- Service-based businesses
- Local Auckland businesses
- Businesses needing fast, professional websites
Who It Is Not For
- Large enterprise platforms
- Highly complex custom systems
- Businesses needing long-term R&D-style builds
About Kiwi Web Design
Kiwi Web Design is an Auckland-based web design agency specialising in AI-powered website builds for small businesses across New Zealand. We focus on fast delivery, modern design, and practical outcomes using current-generation AI tools.
2020 vs 2026 Website Build Comparison
How website builds typically differ between a traditional 2020 workflow and a modern AI-powered 2026 workflow.
| Category | 2020 Approach | 2026 AI-Powered Approach |
|---|---|---|
| Build time | 4–8 weeks | Days, not weeks (faster iterations) |
| Process | Manual build, lots of back-and-forth | AI-assisted workflow with rapid drafts and refinements |
| Tools | Traditional CMS + manual coding | Vibe coding + AI tools (e.g., Claude Code, Codex, Antigravity) |
| Cost structure | High labour hours = higher cost | Reduced labour waste, value-based pricing |
| Design iteration | Slower changes, more rework | Faster revisions, more options explored |
| Performance & QA | Often added late in the project | Built in earlier with quicker testing cycles |
| Updates | Slower and frequently billable | Faster, simpler, lower ongoing cost |
| Best for | Complex bespoke builds and large teams | Small business and informational websites (fast ROI) |
