Case Study
Barrett Access Scaffolding
Kiwi Web Design partnered with Barrett Access Scaffolding to deliver a conversion-centred digital experience that showcases complex projects while capturing qualified leads across Auckland.
- Conversion-focused storytelling aligned with BAS's safety-first brand.
- Responsive quote journey optimised for crews on the move.
- Analytics-ready foundation supporting future marketing scale.
Client Overview
Building a digital scaffold for a high-trust trade partner
Barrett Access Scaffolding delivers engineered scaffolding and edge protection solutions for commercial and residential projects throughout Tamaki Makaurau. They approached us to align a new digital experience with their hands-on expertise, ensuring specifiers and site managers could see capability at a glance.
Our web design Auckland specialists led a collaborative sprint with BAS's leadership to reframe services around safety, scale, and response times while keeping future marketing automation in mind.
- Industry
- Scaffolding & access solutions
- Location
- Auckland, New Zealand
- Scope
- Brand positioning, UX, development, analytics
- Project duration
- 8-week sprint
- Core services
- Custom WordPress build, quoting automation, on-page SEO
Goals & Challenges
Where BAS needed our focus
We aligned business outcomes with actionable design and marketing requirements.
Lead clarity
Communicate capability by sector and scaffold class, directing prospects into tailored quote paths within two clicks.
Trust & compliance
Demonstrate safety credentials, certifications, and site procedures to reassure QS teams and head contractors.
Operational efficiency
Streamline quote submissions, photo evidence, and follow-up automations to reduce admin time for the site crew.
Our Approach
The steps behind the scaffold
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Discovery & stakeholder workshops
Mapping buyer journeys for main contractors, residential builders, and facilities teams to surface critical proof points.
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UX architecture & messaging
Rebuilt the sitemap around service categories, safety collateral, and industry case studies with modular content blocks.
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Design system build-out
Crafted a responsive component library featuring textured industrial motifs, rounded cards, and contrast-checked typography.
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Development & integrations
Developed a lightweight WordPress theme with reusable templates tied to Google Ads landing pages and Zapier-powered lead routing.
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Launch, analytics & optimisation
Configured GA4, server-side tracking, and an on-page SEO checklist before staging go-live and handover training.
Results
Measuring the uplift
Meticulous tracking and dashboards mean BAS's leadership can respond quickly to market demand.
0
increase in on-site quote requests within three months.
0
reduction in bounce rate after launching the sector landing pages.
0
more marketing qualified leads captured from targeted campaigns.
Zane Barrett, Director — Barrett Access Scaffolding“The new site finally tells the story we share on the scaffold. Our cliens can get instant quote with our online calculator now.”
Tech Stack & Deliverables
The toolkit behind the build
Platforms & integrations
Deliverables
FAQ
Answers to common questions
Our typical delivery window is 6-8 weeks, covering discovery, UX, content, development, QA, and handover. We align sprints with your project calendar to gather insights without disrupting worksites.
Yes. The form supports uploads, conditional logic, and webhook or Zapier hand-offs into job management tools like Fergus, simPRO, and HubSpot, with real-time crew notifications.
We can continue with campaign landing pages, remarketing, and Google Ads management, alongside ongoing SEO sprints to expand organic visibility for high-value projects.
We ship with hardened hosting recommendations, weekly backups, uptime monitoring, and clear SOPs for plugin updates while enforcing performance budgets.