Case study

Web Design Auckland Case Study for Dryice Blasting Services

Dryice Blasting Services needed a faster, cleaner way to convert maintenance enquiries. We rebuilt their Auckland-focused site with streamlined journeys and schema-rich service pages. The result is a confident experience that guides industrial teams straight to booking.

See the Auckland web design approach

About Dryice Blasting Services

Dryice Blasting Services specialises in high-pressure dry ice cleaning for industrial facilities, solving delicate remediation jobs without downtime. Our work with owner Mathew centred on pairing their proven field expertise with an equally polished digital presence.

Owner: Mathew

Sector: Industrial cleaning & restoration
City: Auckland, New Zealand
Website: dryiceblastingservices.co.nz

The Challenge

The previous brochure site buried quote pathways, loaded slowly on worksite devices, and failed to showcase specialist projects. High-value prospects bounced before discovering the depth of services the team delivers across Auckland.

Confusing navigation hiding core blasting solutions
Slow-loading galleries causing enquiry drop-off
Dated brand elements reducing trust with procurement teams
No clear call-to-action paths for urgent remediation jobs

Our Solution

We mapped the service buyer journey, rebuilt the IA with conversion-focused page sequences, and layered structured data to boost Auckland search visibility. Modular content blocks now highlight proof, safety credentials, and quote triggers on every screen size.

The refreshed brand system uses industrial textures, warm metallic accents, and human-led photography to communicate precision while keeping enquiry actions front and centre.

Before & After Snapshot

Interactive comparison showing the uplift from a cluttered legacy layout to a sharp, conversion-ready homepage built for operations managers in the field.

Before After

Old Dryice Blasting Services home page with cluttered sections and muted colours

Results

In the first 90 days post-launch, the new experience lifted qualified enquiries and gave on-site teams a faster way to request urgent clean-ups.

46% uplift in quote requests from Auckland industrial plants
38% faster page-load on rural mobile connections
32% increase in call-to-action clicks from service detail pages
Revenue from maintenance contracts up by $86k within one quarter

Comparison Table — Before vs After

Area	Before	After
Navigation	Scattershot dropdowns bundled unrelated services, forcing buyers to guess their pathway.	Service clusters tiered by industry segment with quick quote anchors for each pathway.
Copy	Generic jargon with no proof of specialist jobs or compliance expertise.	Plain-language messaging focused on outcomes, safety, and compliance guarantees.
Speed	4.8s LCP on mobile due to unoptimised imagery.	1.9s LCP after compressing assets and deploying edge caching.
CTAs	Single contact form buried below the fold.	Sticky enquiry prompts, click-to-call buttons, and tailored quote forms per service.
SEO/Schema	No schema markup, limited localised content.	Service, FAQ, and Article schema aligned to Auckland search intents.
Mobile UX	Tiny tap targets and horizontal scrolling issues on phones.	Thumb-friendly controls with responsive modules tested on rugged devices.

Gallery

Dryice Blasting Services hero section highlighting mould remediation response — **Polished hero layout** New homepage hero balances industrial imagery with a bold, mobile-ready quote button.

Dry ice blasting service page detailing motor component restoration — **Service detail clarity** Component-focused content highlights turnarounds, compliance, and simple enquiry prompts.

Technician dry ice blasting a timber surface for restoration — **Real project imagery** Authentic photography shows precision cleaning on heritage timber to build trust.

Electrical panel restored after dry ice blasting treatment — **Proof-based visuals** Before-and-after shots reinforce safety credentials for critical electrical projects.

Dry ice blasting expert demonstrating equipment in an Auckland workshop — **Team credibility** Behind-the-scenes imagery highlights the experienced crew available for urgent call-outs.

Testimonial

“The Kiwi Web Design crew nailed the balance between technical detail and quick actions. Our industrial clients finally get the info they need and the phone rings faster.”

— Isla, Operations Lead

FAQ

How long did the Dryice Blasting Services website rebuild take?

We completed the full redesign and migration in six weeks, including content workshops and quality assurance across mobile and desktop.

Do you handle ongoing website maintenance for Auckland tradies?

Yes, we provide monthly care plans that cover updates, uptime monitoring, and proactive performance tweaks for Auckland-based trade teams.

What did the content handover look like?

We delivered editable templates in WordPress, plus a concise content playbook so Mathew’s crew can keep project stories up to date.

How does the new site support small industrial teams?

The design uses clear service groupings, quick quote buttons, and mobile-first layouts so supervisors can book clean-ups from any site.

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