Auckland Florist — 45% More Online Orders
Phone and in-person orders were the only channel — no online store, no delivery scheduling, no trade portal. We built a WooCommerce store that handles all three, live in three weeks.
Project Overview
A local florist with a loyal following — and no online store.
This Auckland florist had strong word-of-mouth and repeat trade customers, but all ordering was done in person or by phone. With wholesale and retail customers on different pricing tiers, and seasonal availability varying week to week, they needed a smarter solution than phone-only.
The goal: an online store where retail customers could browse and order at any time, and trade clients could access wholesale pricing through a private portal — without adding admin work for the owner.
The Challenge
Seasonal availability and two different customer types made this build complex.
Flower availability changes week to week based on what's in season, what's been harvested, and weather conditions. A standard WooCommerce setup with "in stock / out of stock" wasn't going to work — they needed a delivery date selector that could hide unavailable dates without marking products as sold out entirely.
Trade customers — event stylists, wedding planners, hospitality venues — needed to order in bulk at wholesale pricing, but those prices shouldn't be visible to retail customers. Handling two customer tiers with different catalogues and pricing on the same site required a role-based access approach.
What We Built
A WooCommerce store with smart scheduling and a trade portal.
We built a WooCommerce store with four product categories and a smart delivery date picker. Available dates are set by the owner each week based on stock — customers can only select open slots, which prevents overselling during busy periods like Valentine's Day without requiring manual product management.
Trade customers get a private portal accessible via a PWA-style home screen shortcut — it looks and works like an app, links directly to the trade catalogue with wholesale pricing, and cuts ordering time significantly for repeat buyers.
The Results
Online orders up 45% within the first month.
The store launched and immediately shifted a significant volume of orders online — reducing phone call time and capturing after-hours orders that previously went to competitors. The trade portal shortened the wholesale ordering process from a phone call to a two-minute checkout.
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