Drive More Sales with
eCommerce SEO That Converts
Your products deserve to be found. Kiwi Web Design helps NZ online stores rank higher on Google, attract buying-intent traffic, and turn organic visitors into paying customers — without paying for every click.
Free eCommerce SEO Audit
Stop Paying for Every Click — Start Ranking Organically
Google Ads get more expensive every year. eCommerce SEO builds compounding organic traffic that drives sales day after day — without paying per click.
Rank for Buying-Intent Keywords
We target keywords like "buy [product] NZ" and "[product] online" — searches that lead directly to purchases, not just browsing.
Optimise Every Product Page
Unique descriptions, optimised images, review schema, and structured data help each product rank in Google Shopping and organic results.
Fix Technical Bottlenecks
Slow pages, duplicate content, crawl errors, and poor site architecture kill rankings. We fix the technical issues holding your store back.
Build Compounding Traffic
Unlike ads that stop when you stop paying, SEO builds long-term organic traffic. Rankings improve over time, delivering more sales month after month.
How We've Helped NZ Online Stores Grow with SEO
Real revenue growth from online stores who invested in eCommerce SEO with Kiwi Web Design.
Kiwi Style Co.
Product page optimisation and category content strategy drove 285% more organic traffic and nearly tripled monthly revenue in 8 months.
NZ Naturals Health
Technical SEO fixes and content strategy let them cut Google Ads spend by 60% while growing organic revenue.
PawsNZ
From 200 to 2,400 ranking keywords through product schema, buying guides, and category page optimisation — 8X ROI.
Complete SEO for Online Stores
Every aspect of eCommerce SEO — from product pages to site architecture — handled by specialists.
Product Page Optimisation
Make every product rank with unique, optimised content and structured data.
- Unique product descriptions
- Product schema & rich snippets
- Image ALT & compression
- Review & rating markup
Technical eCommerce SEO
Fix the hidden issues preventing your store from ranking.
- Site speed & Core Web Vitals
- Crawlability & indexation
- Canonical tags & duplicate content
- XML sitemaps & robots.txt
Content & Category Strategy
Capture top-of-funnel traffic with content that guides buyers to your products.
- Category page optimisation
- Buying guides & comparisons
- Blog & resource content
- Internal linking strategy
Why eCommerce SEO Delivers Better Long-Term ROI
Compare the two main traffic sources for NZ online stores.
| Factor | Google Ads (PPC) | eCommerce SEO |
|---|---|---|
| Cost per Click | $0.50–$5+ per click (rising annually) | ✓ $0 per click once ranked |
| Traffic When You Stop Paying | ✗ Traffic stops immediately | ✓ Traffic continues & grows |
| Long-Term ROI | 1–3X typical | ✓ 5–10X over 12 months |
| Trust & Click-Through Rate | ✗ Users skip ads (70%+ skip) | ✓ Organic results get 70%+ of clicks |
| Compounding Value | ✗ No — resets when budget ends | ✓ Rankings improve over time |
| Best For | Quick wins, testing, launches | ✓ Sustainable, profitable growth |
Our 4-Step eCommerce SEO Process
Store Audit
We audit your entire store — technical health, product pages, site architecture, competitors, and keyword opportunities.
Strategy & Roadmap
A prioritised SEO roadmap targeting your highest-revenue product categories and buying-intent keywords first.
Optimise & Build
We fix technical issues, optimise product/category pages, implement schema, and create content that drives traffic.
Measure & Scale
Monthly reports showing organic traffic, revenue, and rankings. We scale what's working and expand to more products.
Trusted by NZ Online Stores
"We were spending $4,000/month on Google Ads with mediocre results. Kiwi Web Design's eCommerce SEO now drives more revenue from organic than ads ever did — and the traffic is free."
"Our Shopify store went from 500 to 3,000 organic visitors per month. Product page optimisation was a game-changer — we're now ranking for keywords we didn't even know existed."
"The buying guides they created for our pet store rank on page 1 for dozens of searches. Each guide sends buyers to our products. SEO ROI is 8X — nothing else comes close."
Frequently Asked Questions
Ready to Grow Your Online Store with SEO?
Get a free eCommerce SEO audit — we'll analyse your store, identify quick wins, and show you how much organic revenue you're leaving on the table.
Get Your Free Audit