Dryice Blasting — 46% More Quote Requests
A specialist industrial cleaning business with deep expertise and a website that buried it. We rebuilt the site around how their buyers actually search — and quote requests jumped 46% in 90 days.
Project Overview
Specialist industrial expertise, buried inside a brochure website.
Dryice Blasting Services specialises in high-pressure dry ice cleaning for industrial facilities — removing contaminants without chemicals, water, or production downtime. Owner Mathew had built a strong reputation for precision on complex jobs, but the website didn't reflect any of it.
The site loaded slowly on worksite devices, buried quote pathways under layers of navigation, and failed to showcase the specialist projects that differentiated them from general cleaning services. High-value prospects were bouncing before they understood what the business actually offered.
The Challenge
Industrial buyers search differently — and the site wasn't built for them.
Industrial facility managers and production supervisors searching for "dry ice blasting Auckland" or "contamination removal industrial Auckland" need to assess safety credentials, project experience, and the ability to work around production schedules before they even consider making an enquiry. The old site provided none of that.
On mobile — increasingly the device of choice on worksites — the site loaded slowly and the call-to-action buttons were difficult to tap. Urgent clean-up requests, which represented a significant revenue opportunity, were being lost because the path from "I need this now" to "I've submitted a quote request" was too long.
What We Built
A service buyer journey rebuilt for industrial decision-makers.
We mapped how industrial buyers evaluate suppliers and restructured the site information architecture around that journey. Service pages now lead with credentials, safety certification, project examples, and application types — then drive to a quote form that captures the information needed to respond quickly.
Mobile performance was rebuilt from the ground up — page load on mobile dropped by 38%, and every quote trigger was redesigned for thumb-tap usability. Schema markup was layered across service pages to boost visibility for Auckland industrial cleaning searches.
The Results
$86k in first quarter revenue — from a faster, clearer website.
In the first 90 days post-launch, quote requests lifted 46%, CTA clicks increased 32%, and the faster mobile load significantly reduced bounce from worksite devices. The clearer service pages helped high-value industrial clients self-qualify before enquiring, improving lead quality alongside volume.
"The Kiwi Web Design crew nailed the balance between technical detail and quick actions. Our industrial clients finally get the info they need — and the phone rings faster."
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