Professional services refresh
Six-page WordPress build with service pages, lead magnets, and conversion-focused layout for an Auckland law firm. Budget: $4,800 GST excl. Result: enquiries up 38% within three months.
Updated: 19 March 2026 • Author: Charlie Chao, Kiwi Web Design
Most small NZ business websites cost $1,000–$6,000; eCommerce $5,000–$15,000+; custom builds $10,000–$50,000+. Hosting, content, and 15% GST add to the total.
| Site type | Typical pages/products | Build range (NZD) | Notes |
|---|---|---|---|
| One-page / Landing | 1 | $800–$2,000 | Great for pilots or campaigns |
| Starter Small Business | 3–5 | $1,000–$3,000 | Core pages + contact |
| Standard Small Business | 5–8 | $2,500–$6,000 | Services + blog + forms |
| Small eCommerce | ≤100 products | $5,000–$15,000+ | Payments, shipping, tax |
| Complex / Custom | Varies | $10,000–$50,000+ | Integrations, custom UX |
| Ongoing (annualised) | — | $300–$1,800+ | Hosting, domain, updates |
This is a ballpark estimate to help NZ businesses plan. For a fixed quote, contact Kiwi Web Design.
For Auckland small businesses in 2026, a professionally designed brochure website typically lands between $1,500 and $6,000 before GST. Streamlined one-page builds sit closer to $1,000, while more content-rich 7–8 page sites hover around the $4,000 mid-point. Use the website cost calculator above to get an instant estimate tailored to your site type and add-ons.
As functionality increases, so does the budget. Adding eCommerce, online bookings, membership areas, or integrations with Xero and other business tools shifts estimates into the $5,000–$15,000+ range. Bespoke apps and portals with complex user journeys usually require $10,000–$50,000+.
Remember that GST, hosting, content production, and ongoing optimisation are additional to the build cost. Most providers invoice GST separately, so toggling the GST option in the calculator helps you forecast the real cash-out number.
Starter packages deliver essentials — home, services, about, and contact pages. These are ideal for tradies, consultants, and new operators validating their offering. See our small business website design packages for what's included at each tier. Expect add-ons like copywriting or photography to nudge the total toward the top of the range.
Standard service websites expand into service detail pages, blog/news, downloadable resources, and on-page SEO foundations. For eCommerce, price shifts reflect product setup, payment gateways, and shipping rules. Custom builds enter the picture when you need multi-step quoting tools or integrations across CRMs and inventory.
Kiwi Web Design uses structured discovery sessions to refine scope and avoid surprise costs, so the table above becomes a tailored proposal that suits your goals and content realities.
Page count determines how much design and content work is required. Galleries, service sub-pages, and location pages each add layout and copywriting time. Fresh photography or video can improve conversions but demands a separate production budget. Our website copywriting service covers both content strategy and writing if you prefer a hands-off approach.
Functionality has a big impact: online bookings, eCommerce, gated resources, multilingual content, and custom calculators all add configuration hours. Integrations with Xero, HubSpot, or inventory tools often require technical discovery and testing.
Performance optimisation and SEO readiness also influence price. Clean code, Core Web Vitals tuning, schema markup, and copy structured for NZ search intent take expertise — but pay off in organic visibility and user experience. Our analytics and reporting setup ensures you can measure that return from day one.
Most NZ businesses budget $25–$120+ per month for reliable hosting and care. Entry-level plans cover secure hosting and essential updates; mid-tier plans add uptime monitoring, backups, and support; managed plans bundle in proactive optimisation and priority help.
Domains average $25 annually, with .co.nz and .nz both popular with local customers. Consider setting aside funds for fresh content, local SEO, and security audits. Our WordPress maintenance plans cover updates, backups, and security monitoring so these investments don't fall through the cracks.
Shopify speeds up eCommerce launches with hosted infrastructure, built-in payments, and point-of-sale tie-ins. Upfront build costs often start around $6,000–$12,000, with ongoing platform fees (USD $39–$399/mo) plus paid apps for subscriptions, bundles, or loyalty.
WordPress with WooCommerce suits businesses wanting flexible content, local payment gateways, and ownership of hosting. Builds range from $5,000–$15,000+ depending on product complexity and integration needs. Ongoing costs revolve around managed hosting, premium plugins, and maintenance.
Choose Shopify if speed-to-market and managed infrastructure win. Choose WordPress when you need granular control, deep content marketing, or bespoke checkout experiences crafted for NZ audiences. See our full eCommerce website design service for a comparison of what we recommend and why.
Below are Auckland projects from our portfolio that show how scope influences investment.
Six-page WordPress build with service pages, lead magnets, and conversion-focused layout for an Auckland law firm. Budget: $4,800 GST excl. Result: enquiries up 38% within three months.
Lead-generation focused WordPress site for an Auckland construction company. Click-to-call, work gallery, and local SEO structure. Delivered in under 3 weeks.
SEO strategy around an existing website for an Auckland beauty salon. Moved from page 3 to the local pack within 4 months. Google profile views more than doubled.
An Auckland 5-page small business website from Kiwi Web Design usually falls between $1,500 and $6,000 GST-exclusive. Pricing shifts based on copywriting needs, design rounds, and any extras such as booking forms or lead magnet funnels. See our web design packages for exact tiers.
Layering in eCommerce generally adds $3,500–$9,000 on top of a brochure build. Product setup, payment gateways, shipping logic, and testing each require specialised time, with more complex catalogues leaning toward the upper band. Our eCommerce website service covers both WooCommerce and Shopify options.
Project quotes are GST-exclusive by default. Adding GST increases the payable amount by 15%, so toggling GST in the calculator above helps you forecast the real cash-flow impact.
Most Auckland businesses invest $300–$1,800+ per year for secure hosting, updates, backups, and support. Domains typically renew at around $25 per year, and premium plugins or apps add to the total. Our WordPress maintenance plans cover all of this from $49/mo.
A streamlined small business site usually takes 4–6 weeks from discovery to launch, assuming timely content delivery. eCommerce or integration-heavy builds can run 8–12 weeks. Our four-step design process gives you a clear timeline upfront.
The calculator gives you a ballpark NZD estimate based on site type, page count, add-ons, and hosting. It's designed to help you plan and compare options — not replace a fixed quote. For a precise number, get in touch and we'll scope your project properly with no obligation.
Yes. Many Auckland clients launch with a lean MVP and add booking tools, gated content, or product ranges once the site gains traction. Building on WordPress makes it straightforward to iterate without re-platforming.