Web Design for Law Firms
Your website should win clients before you've spoken a word.
Auckland solicitors and law firms rely on first impressions. We build WordPress websites that communicate authority, structure practice area content for search, and convert enquiries into consultations.
The Challenge
Legal clients judge before they call.
People searching for a lawyer are often in a stressful situation. Their first interaction with your firm is your website — and they're deciding whether to trust you within seconds.
Your site looks like a free template from 2015
Potential clients are Googling you before they call. A generic, cluttered website signals that your firm isn't established — even if you've been practising for 20 years. First impressions in law are everything.
You're still fielding enquiries the slow way
Phone tag with prospective clients who want a 'quick question' answered costs you hours every week. A website with a proper enquiry form — matter type, brief description, urgency — filters time-wasters before they reach you.
You're invisible for the searches that matter
Someone searching 'commercial lawyer Auckland' or 'employment lawyer North Shore' will call whoever appears first. If that's not you, it's a competitor. Legal is one of the highest-value categories in Google Ads — and it's unforgiving to those without a presence.
Your practice areas aren't clearly communicated
A homepage that says 'full service law firm' tells a client nothing. Dedicated practice area pages — each written for that specific type of client and their specific anxiety — convert far better than a generic capabilities list.
What We Build
Every element of a high-converting law firm website.
From practice area pages to Google Ads landing pages — built to turn searches into consultations.
Practice Area Pages
Dedicated pages for each area of law you practise — written for the person searching, not for other lawyers. Each page addresses the client's specific situation and drives them toward a consultation.
- Family law, property, commercial, employment
- Written in plain English (not legalese)
- FAQ sections per practice area
- Optimised for specific search terms
Consultation Enquiry Forms
Structured intake forms that capture matter type, a brief description, and preferred contact time — so you and your secretary know exactly what's coming before you pick up the phone.
- Matter type dropdown
- Brief description field
- Urgency indicator
- Email + phone to your practice
Solicitor Profile Pages
Individual pages for each solicitor — photo, credentials, areas of practice, admitted year, and a personal statement. Clients choose lawyers they trust; trust starts with a face and a background.
- Professional headshots (brief on specs)
- Credentials and admissions
- Practice areas per solicitor
- Direct contact option
Google Ads Landing Pages
High-stakes legal searches convert best on focused landing pages — not homepages. We build dedicated pages for each campaign: 'car accident claim Auckland', 'property dispute lawyer', and so on.
- Ad-to-page message match
- Single clear CTA (consultation)
- Trust signals above the fold
- Google Ads conversion tracking
Legal SEO Foundations
Local SEO for your practice areas and geographic areas. Schema markup (LegalService, Attorney) so Google understands exactly what you offer and where you serve.
- LegalService schema markup
- Google Business Profile optimisation
- Location + practice area pages
- Citation building
Trust & Compliance
A law firm website needs to reinforce trust at every point. We include all the elements that establish credibility: accreditations, society memberships, secure forms, and a professional privacy policy.
- NZLS accreditation display
- Secure contact forms (SSL)
- Privacy policy (GDPR/NZ Privacy Act)
- Professional colour and typography
Why It Matters
Legal clients don't shop by price — they shop by trust.
A prospective client searching for an employment lawyer after being dismissed, or a property buyer needing conveyancing advice, is not comparing hourly rates on your homepage. They're looking for signals that you're competent, established, and will handle their matter properly.
Your website needs to communicate that within the first five seconds. That means a clean, authoritative design, clear practice area pages written for the person in their situation, and visible trust signals — credentials, accreditations, and real solicitor profiles.
How We Work
From brief to live site in 2–3 weeks.
We understand that busy solicitors don't have hours to spend on website meetings.
Discovery Call
We learn your practice areas, ideal client profile, and what differentiates your firm. We discuss tone — some firms are formal and established, others are approachable and modern.
Structure & Copy
We plan your practice area pages, solicitor profiles, and enquiry form structure. Copywriting is available as an add-on — plain-English legal copy that speaks to clients, not peers.
Design & Build
We build in WordPress with a professional, trustworthy aesthetic — dark navy or charcoal tones, clean typography, structured layouts that communicate authority.
Launch & Ads Setup
Site goes live with full SEO foundations. If Google Ads are part of the scope, we set up campaigns and landing pages simultaneously.
Law Firm Website Questions Answered
What Auckland solicitors ask before starting a project with us.
Do you have experience building websites for law firms specifically?
Yes. Legal websites have specific requirements: practice area page structure, solicitor profiles, intake forms, and trust signals that matter to people making high-stakes decisions. We've built sites for Auckland solicitors across family law, commercial, property, and employment practice areas. See our web design packages for scope and pricing.
Can you write the copy for our practice area pages?
Yes. We offer copywriting as an add-on. Legal copy needs to be written for the person in the situation — not for other lawyers. We write in plain English that addresses the client's concern, explains your approach, and ends with a clear call to action. SEO keyword research is included.
We have multiple solicitors — can each have their own page?
Yes. Solicitor profile pages are standard for multi-partner firms. Each page includes a professional photo, admitted year, practice areas, credentials, and a brief personal statement. We can also route enquiries to the appropriate solicitor based on the matter type selected. Combined with local SEO, each solicitor can also rank for their own practice area searches.
Do you handle Google Ads for law firms?
Yes. Legal is one of the most competitive — and most rewarding — categories in Google Ads. We manage campaigns for Auckland law firms including keyword strategy, ad copy, and dedicated landing pages per practice area. We charge a management fee separate from the build.
How much does a law firm website cost?
A professional law firm website (5–8 pages, solicitor profiles, intake form, SEO foundations) starts from $1,990 + GST. Larger multi-solicitor firms with extensive practice area pages are quoted by scope. We give you a fixed price before starting.
Ready to build a site your clients will trust?
Free consultation — we'll review your current site and tell you exactly what needs to change.